Blue Group Capital
May 2020

How we Blue Group Capital generate $310,000 in new sales in 12 months.

Blue Group Capital used's LinkedIn strategy to generate 220 interested leads, book qualified sales appointments, resulting in $310,000 in new sales over 12 months.


Growth Marketing, Drip Message Deployment, Pofile Optimization

Marketing Channel


Result 1

Return On Investment

Result 2

Interested Leads Generated

Project Overview

Blue Group Capital helps business owners across the US access the working capital they need to start, grow or sustain their business. Unlike banks, our wide variety of programs offer guidelines to overcome common obstacles for business owners such as credit score, time in business, credit history, and industry type.

  • The Goal - Blue Group Capital wanted to increase their sales by targeting new clientele in the Hospitality, Construction, and Logistics industries.
  • The Challenge - Break through the noise and generate appointments with their ideal clients in a highly competitive business funding space.


Our team of copywriters and graphic designers redesigned and revamped Blue Groups LinkedIn profile to position them as a leader in the space, helping them stand out from their competitors. identified targeting filters that isolated the owner and decision makers of companies with 10 to 500 employees in the Hospitality, Construction, and Logistics industries on LinkedIn.

We drafted value-driven, concise, and persuasive messaging that captured Blue Groups unique selling point while generating authentic replies and interest.

After targeting and messaging was refined, we used our proprietary software to connect and message thousands of LinkedIn users at scale.


Their Success - 12 Month Success

Blue Group Capital’s decision to test LinkedIn outreach strategy resulted in more appointments booked with their ideal clients and deals closed. Between September 3 2019 – September 3 2020, the campaign achieved:

  • 1,733% ROI  
  • $310,000 in new sales generated from new customers acquired via LinkedIn
  • 85 appointments booked
  • 220 interested leads generated

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