Pink Shark PR
December 2020

How we helped Pink Shark PR close $60,000 in new sales in 60 days.

Pink Shark PR used outreach strategy to generate 108 interested leads, book more appointments, resulting in $60,000 in new sales over 60 days.


Profile Optimization, Targeted List Building, Drip Message Deployment

Marketing Channel


Result 1

Return On Investment

Result 2

Interested Leads Generated

Project Overview

Pink Shark was founded on 11 years of Influencer sales experience, leveraging the power of interactive press, creative campaigns, sponsorships, and collaborations that catch the attention of your customers, celebrities, TV networks, and the entire world.

  • The Goal - Pink Shark PR wanted to increase their sales by targeting new clientele in the Tech, Consumer Brand, and Entertainment Space.
  • The Challenge - Break through the noise and generate appointments with their ideal clients in a highly competitive PR space.


Our team of copywriters and graphic designers redesigned and revamped Pink Sharks LinkedIn profile to position them as a leader in the space, helping them stand out from their competitors. identified targeting filters that isolated the owner and decision makers of companies with 10 to 500 employees in the Tech, Consumer Brand, and Entertainment industries on LinkedIn.

We drafted value-driven, concise, and persuasive messaging that captured Pink Shark’s unique selling point while generating authentic replies and interest. 

After targeting and messaging was refined, we used our proprietary software to connect and message thousands of LinkedIn users at scale.


Their Success - 60 days

Pink Shark’s decision to test LinkedIn outreach strategy resulted in more appointments booked with their ideal clients and deals closed. Between October 3 – December 3 2020, the campaign achieved:

  • 3900% ROI  
  • $60,000 in new sales generated from new customers acquired via LinkedIn
  • 45 appointments booked
  • 108 interested leads generated

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